Database reactivation and outbound marketing for contractors and small businesses. Cold email, SMS, and automated lead systems targeting roofing and exterior home services across Canada.
Learn More →Operational venture focused on residential maintenance and build services. Foundation for developing client acquisition systems and service delivery frameworks later applied at Outdone.
Learn More →A collection of design, branding, and UX projects — ranging from website redesigns and mobile apps to brand identities and editorial layouts.
A full redesign of a real estate discovery platform — improving property search UX, streamlining the booking flow, and building a design system from scratch. Focus on conversion and clarity.
Full rebrand of Vincenzo's Italian grocery to "Vinnie's" — targeting Gen Z with authentic, family-oriented visual identity. Included AI-generated social video content strategy using Veo and Kling.
End-to-end mobile app design for a rental property platform. Includes UX research, user flows, wireframes, and hi-fi prototypes. Emphasizes trust signals and streamlined tenant onboarding.
Editorial magazine layout for a typography-focused publication. High-contrast black, white, and red palette with bold display type, grid-breaking layouts, and vintage printing aesthetic.
Alongside design work, I build and operate marketing businesses — applying systems thinking and automation to grow revenue for contractors and small businesses.
I'm a third-year Global Business and Digital Arts student at the University of Waterloo — a program that blends UX design, business strategy, and digital media. My work lives at the intersection of how things look and how things work.
Outside of school, I run Outdone Marketing — an Alberta-incorporated agency building automated outbound and reactivation systems for contractors across Canada. I'm hands-on with GoHighLevel, n8n, Supabase, and cold outreach infrastructure, which gives my design work an unusually operational edge.
I'm drawn to projects with real stakes: brand redesigns that need to move product, apps that need to retain users, and systems that need to scale without breaking. I care about the outcome, not just the output.
When I'm not designing or building systems, I'm cooking with ancestral nutrition principles, running a homelab media server, or trying to improve my chess game from the beginner ranks.
Whether you're looking for a co-op student for Fall 2026, a freelance designer for your next project, or marketing help for your contracting business — I'd love to hear from you.