Designing at the intersection of business and craft

I've always been someone who likes making things. When I was younger it was random projects, little experiments, videos, small businesses with friends — anything that let me build something from nothing. I grew up in Calgary so most of my life outside of work has been spent around mountains, road trips, and trying to squeeze in time outdoors. Late night work sessions are a regular thing too.

As I got older, that turned into a weird mix of interests: brand design, web layouts, marketing psychology, fast websites, cleaner systems, and honestly just making things that look good and work properly. I love good typography, quiet design, and anything that feels intentional. I also like understanding how things function behind the scenes — it's satisfying to build something that feels simple to the user but has a full engine running underneath it.

I'm in GBDA at the University of Waterloo now, and most of what I do there connects back to the stuff I already loved building. Design, tech, UX, media, business — and every project is an excuse to create something real instead of just completing an assignment. I believe design only matters if it does something — moves product, builds trust, or solves a real problem worth solving.

"I have no special talent, I am only passionately curious."

— Albert Einstein